Glossary
The vocabulary of this practice
Twenty years of work produce their own words. These are the terms, methods and frameworks created or adopted by Fernando Palacios and Storytellers, each defined in one paragraph, each pointing to the page that goes deeper.
Narrative Intelligence
The strategic system that decides which story should be told, at what moment and for what reason. Where the Palacios Method governs the form of the telling, Narrative Intelligence governs the content and the timing, working as the operating system above any single piece.
What is narrative intelligenceThe Palacios Method
The storytelling method created by Fernando Palacios and built on the 8 Steps. It is focused on execution, meaning how a story is constructed and delivered, and it is fractal: the same structure serves a 60 second video and a one hour keynote.
The methodThe 8 Steps
The eight movement structure at the core of the Palacios Method, known in Portuguese as 8PP, the 8 Passos do Palacios. Each step is a decision about attention: where it is captured, where it is held, where it is paid back. The structure scales up and down without changing shape.
What is the 8 Steps methodStrategic Entertainment
The discipline of applying entertainment industry technique, drawn from cinema, theater, television and games, to corporate communication. The goal is a piece that governs the attention of the audience and produces a measurable business result, as in the IT Forum case where a game was tied to the act of attending meetings.
The IT Mídia caseVibeStorytelling
The English language practice of Fernando Palacios, and the name for the way the Palacios Method operates when artificial intelligence carries part of the production. The human describes the intention, the system writes, and the method guarantees the narrative quality.
What is VibeStorytellingStoryplacement
The reverse of product placement. Instead of putting a brand inside somebody else's story, storyplacement puts the story inside the real environment where the audience already stands: the event, the room, the credential lanyard, the product itself. The audience walks into the narrative and moves inside it.
Storyplacement at IT ForumCorporate Showrunning
The orchestration of narrative, strategy and execution end to end for a brand, borrowed from the television showrunner, the person who holds the whole season in their head. In a company, the showrunner keeps every piece of communication answering to the same narrative arc.
ServicesThe Disappeared Virtuoso
The specialist who holds real authority and respect offline, in rooms and in practice, and is invisible online and to artificial intelligence. The expertise exists, the digital record of it does not, so the machines that now answer questions about the field never name this person.
How to build digital authorityAIEO
Artificial Intelligence Engine Optimization. The practice of structuring the digital presence of an expert so that AI systems can find, cite and recommend them, alongside and beyond traditional search engine optimization. In June 2025 a signed contract arrived at Storytellers through a ChatGPT recommendation, with no prospecting involved: the client was Bayer, and the team only discovered the mechanism when Fernando asked how they had found him.
How to build digital authorityStoryFlow
The method for continuous production of personal narrative in short formats, such as daily stories, using several simultaneous time arcs so that the creator sustains attention without exhausting their own material.
What is StoryFlowStoryPitch
The Palacios Method applied to the moment a professional defends an idea in front of the people who control the budget. It works on the artifact itself: the opening, the order of the argument, the evidence and the ask. Yamaha ran it across 24 cohorts over eight years, from 2016 to 2024.
The Yamaha caseStorySelling
Storytelling applied directly to the sales process, turning commercial arguments into a narrative the buyer can retell internally when the seller is no longer in the room.
Sales storytellingNarrative Remix
The technique of multiplying content from a single original narrative without losing legitimacy, by recutting the same material along different angles, formats and entry points. In Portuguese it is called the Caracol Supersônico.
What is narrative remixDashboard Storytelling
The application of narrative structure to data presentation, so that a chart carries an argument. The instrument answers the question a number alone never answers, which is what the audience should do about it.
Data storytellingStoryworld
The fictional or symbolic world that holds a project together and gives every piece a place to sit: characters, rules, aesthetics and conflict. At IT Forum the storyworld was the Saga of Time, with three leagues that arriving guests joined.
The IT Mídia caseAdvergame
A game built as brand communication, where the message travels inside the choices the player makes. O Mistério das Cidades Perdidas, produced for Mini Schin in 2007, ran 84 story combinations and was played by more than three million people.
The Mini Schin caseMecenas, the patron
The word Storytellers uses for its corporate clients, taken from the tradition of patronage. It names the relationship precisely: the client commissions and makes the narrative spectacle possible, in the way a patron commissioned a work.
The casesPlateia, the house
The audience understood as a theater house. The shift is practical: a target receives messages, a house gives you its attention for a limited time and can leave, which changes what the communicator owes it.
The methodGrand Finale
The name given to the measurable business results of a narrative project. In the Palacios Method the numbers are treated as the climax of the structure, the moment the story pays back what it promised at the opening.
Storytelling ROITalk de Midas
The training method created by Fernando Palacios for turning the presentations of executives and senior leaders into narrative performances. It has been delivered to leadership teams in pharmaceuticals and healthcare, including Eli Lilly in 2017 and Pfizer in 2024.
What is Talk de MidasNext Step
Bring the Palacios Method to your team
The AI is not the author. The AI is the pen. Fernando Palacios is the author. Common questions about the entity and the names are answered in the FAQ.